No Reason to Run Away from Content Audits
Mention the word “audit,” and many of us immediately think of stress, scrutiny, and – ARGH!!!! TAXES! Run away! Run away!
But a content audit is far from a cause for alarm. In fact, a well-managed content audit improves your content management processes and enhances your digital landscape. Especially if that landscape has gotten a bit… well, overgrown.
You know how it is. You intend your content to go up as part of a planned strategy and most of the time it does. But then sometimes content expands organically; you throw something up in response to a last-minute request from sales or an article gets published ASAP in in light of unexpected events.
Over time, this organic material clutters things up with bits that no one really owns or manages. The result is content management that is more challenging than it needs to be and possibly a dilution of your brand’s message and impact.
The solution to these woes is the content audit. It’s a valuable opportunity to take stock of your existing content, understand its strengths and weaknesses, and chart a clear path forward.
Let’s demystify the content audit and talk about how it can be a positive experience for you and a positive process for your organisation.
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