Let the word go out. This is the first of the Greater Gotham Shopping Series.And speaking of words, ’shopping’ may not be the first word you think of when you think of Manhattan’s Financial District but you know - you might consider adding it to the list. Need proof?

South Street Seaport is a good palce to start. True, it’s not the stores that are the draw here - the same shops can be found in malls anywhere - it’s the surroundings. Pier 17 and the cobblestoned walks, restored and developed so beautifully, offer views and a shopping atmosphere that make even chains stores feel like a special treat. A genuine treat is the Seaport branch of The Strand. Not as crowded and much lighter. A booklovers delight.

Two of the largest stand alone retailers in the city are also found in the area. Century 21 the king of discount department stores, offers bargain hunters thrills and workers downtown a place to go pick up a spare pair of shoes or an extra umbrella at 7:00am. Not to be outdone for floor space or breadth of stock, electronics megamart J&R is still going strong, now occupying a full city block, with great prices on everything from cameras and computers to CDs and software.And for those who like their shopping mixed with a little history:

• For nearly 100 years, Barclay Rex has catered to the discriminating pipe and cigar smokers. The original store, located at the corner of Barclay and Church was named not only for it’s location but for the owner’s Great Dane Rex. Everyone loves a dog story.
• Another long time resident (122 years to be exact) of the Financial District is William Barthman Jewelers. While browsing, you might wonder if you are standing at the very same counter that was once browsed by ‘Diamond’ Jim Brady. You’re very likely right.
• Should anyone present you with a gift in a package from William Barthman, a thank you note is very much in the cards (sorry - puns happen. what can one do?). If you’re in need of something special enough to match the occasion and you’re downtown in any case, stop by Bowne & Company Stationers to whip a little something up. It’s sur to be unqiue. How many other company’s can trace themselves back to 1775?